﻿<?xml version="1.0" encoding="utf-8" standalone="yes"?><rss version="2.0" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:trackback="http://madskills.com/public/xml/rss/module/trackback/" xmlns:wfw="http://wellformedweb.org/CommentAPI/" xmlns:slash="http://purl.org/rss/1.0/modules/slash/"><channel><title>BlogJava-屹砾-随笔分类-CRM</title><link>http://www.blogjava.net/eli/category/32659.html</link><description>屹砾技术博客，记录生活点滴。&lt;br /&gt;
Email/QQ/MSN/GTalk: &lt;a href="mailto:eli.wuhan@gmail.com" &gt;eli.wuhan@gmail.com&lt;/a&gt;</description><language>zh-cn</language><lastBuildDate>Mon, 30 Jun 2008 13:58:21 GMT</lastBuildDate><pubDate>Mon, 30 Jun 2008 13:58:21 GMT</pubDate><ttl>60</ttl><item><title>[转载]中国CRM最佳实务连载：第十章 CRM项目评估</title><link>http://www.blogjava.net/eli/archive/2008/06/30/211754.html</link><dc:creator>屹砾</dc:creator><author>屹砾</author><pubDate>Mon, 30 Jun 2008 13:22:00 GMT</pubDate><guid>http://www.blogjava.net/eli/archive/2008/06/30/211754.html</guid><wfw:comment>http://www.blogjava.net/eli/comments/211754.html</wfw:comment><comments>http://www.blogjava.net/eli/archive/2008/06/30/211754.html#Feedback</comments><slash:comments>0</slash:comments><wfw:commentRss>http://www.blogjava.net/eli/comments/commentRss/211754.html</wfw:commentRss><trackback:ping>http://www.blogjava.net/eli/services/trackbacks/211754.html</trackback:ping><description><![CDATA[&nbsp;&nbsp;&nbsp;&nbsp; 摘要: 过多的CRM项目的失败率的宣传和炒作，使企业加深了客户信息投资的谨慎性。为了有效的度量CRM项目的成功度，就需要加强CRM项目的评估，而企业运营管理在财务方面的需要，对CRM项目投资的ROI评估也是急需。因此，随着CRM市场的不断发展和成熟，CRM项目评估必然进入主要焦点。&nbsp;&nbsp;<a href='http://www.blogjava.net/eli/archive/2008/06/30/211754.html'>阅读全文</a><img src ="http://www.blogjava.net/eli/aggbug/211754.html" width = "1" height = "1" /><br><br><div align=right><a style="text-decoration:none;" href="http://www.blogjava.net/eli/" target="_blank">屹砾</a> 2008-06-30 21:22 <a href="http://www.blogjava.net/eli/archive/2008/06/30/211754.html#Feedback" target="_blank" style="text-decoration:none;">发表评论</a></div>]]></description></item><item><title>[转载]中国CRM最佳实务连载：第九章 CRM实施 导言</title><link>http://www.blogjava.net/eli/archive/2008/06/30/211753.html</link><dc:creator>屹砾</dc:creator><author>屹砾</author><pubDate>Mon, 30 Jun 2008 13:21:00 GMT</pubDate><guid>http://www.blogjava.net/eli/archive/2008/06/30/211753.html</guid><wfw:comment>http://www.blogjava.net/eli/comments/211753.html</wfw:comment><comments>http://www.blogjava.net/eli/archive/2008/06/30/211753.html#Feedback</comments><slash:comments>0</slash:comments><wfw:commentRss>http://www.blogjava.net/eli/comments/commentRss/211753.html</wfw:commentRss><trackback:ping>http://www.blogjava.net/eli/services/trackbacks/211753.html</trackback:ping><description><![CDATA[&nbsp;&nbsp;&nbsp;&nbsp; 摘要: Goof集团做为生产厂商，销售和服务渠道大部分依托全国各地的经销商来完成，Goof的客户资源大都在这些中间渠道处沉淀着。因此在部署了集团的CRM项目后，急需加强对经销商的客户关系管理统一管理，以提升经销商对潜在客户的跟进能力，提高客户满意度，从而提升Goof的销售和满意度。&nbsp;&nbsp;<a href='http://www.blogjava.net/eli/archive/2008/06/30/211753.html'>阅读全文</a><img src ="http://www.blogjava.net/eli/aggbug/211753.html" width = "1" height = "1" /><br><br><div align=right><a style="text-decoration:none;" href="http://www.blogjava.net/eli/" target="_blank">屹砾</a> 2008-06-30 21:21 <a href="http://www.blogjava.net/eli/archive/2008/06/30/211753.html#Feedback" target="_blank" style="text-decoration:none;">发表评论</a></div>]]></description></item><item><title>[转载]中国CRM最佳实务连载：第八章 CRM实现</title><link>http://www.blogjava.net/eli/archive/2008/06/30/211752.html</link><dc:creator>屹砾</dc:creator><author>屹砾</author><pubDate>Mon, 30 Jun 2008 13:20:00 GMT</pubDate><guid>http://www.blogjava.net/eli/archive/2008/06/30/211752.html</guid><wfw:comment>http://www.blogjava.net/eli/comments/211752.html</wfw:comment><comments>http://www.blogjava.net/eli/archive/2008/06/30/211752.html#Feedback</comments><slash:comments>0</slash:comments><wfw:commentRss>http://www.blogjava.net/eli/comments/commentRss/211752.html</wfw:commentRss><trackback:ping>http://www.blogjava.net/eli/services/trackbacks/211752.html</trackback:ping><description><![CDATA[&nbsp;&nbsp;&nbsp;&nbsp; 摘要: CRM的功能与实现就显得很重要，而且一个成熟的功能与实现几乎衍生了CRM行业的很多分支，比如说：系统选型需求标书、软件需求报告、实施需求报告、用户使用手册等等，涵盖了CRM过程的多个阶段。<br>&nbsp;&nbsp;<a href='http://www.blogjava.net/eli/archive/2008/06/30/211752.html'>阅读全文</a><img src ="http://www.blogjava.net/eli/aggbug/211752.html" width = "1" height = "1" /><br><br><div align=right><a style="text-decoration:none;" href="http://www.blogjava.net/eli/" target="_blank">屹砾</a> 2008-06-30 21:20 <a href="http://www.blogjava.net/eli/archive/2008/06/30/211752.html#Feedback" target="_blank" style="text-decoration:none;">发表评论</a></div>]]></description></item><item><title>[转载]中国CRM最佳实务连载：第七章 CRM功能</title><link>http://www.blogjava.net/eli/archive/2008/06/30/211751.html</link><dc:creator>屹砾</dc:creator><author>屹砾</author><pubDate>Mon, 30 Jun 2008 13:19:00 GMT</pubDate><guid>http://www.blogjava.net/eli/archive/2008/06/30/211751.html</guid><wfw:comment>http://www.blogjava.net/eli/comments/211751.html</wfw:comment><comments>http://www.blogjava.net/eli/archive/2008/06/30/211751.html#Feedback</comments><slash:comments>0</slash:comments><wfw:commentRss>http://www.blogjava.net/eli/comments/commentRss/211751.html</wfw:commentRss><trackback:ping>http://www.blogjava.net/eli/services/trackbacks/211751.html</trackback:ping><description><![CDATA[&nbsp;&nbsp;&nbsp;&nbsp; 摘要: 在没有对CRM功能有一个详细的了解前，企业的内部需求经常会掺杂一些额外因素，或者没有充分利用CRM的先进技术来提升业务需求。当然，企业要根据自己的具体情况和发展战略规划来分析企业的CRM功能需求，而不是盲目的求大求全，甚至可以将一部分需求分层次分阶段来实现。<br>&nbsp;&nbsp;<a href='http://www.blogjava.net/eli/archive/2008/06/30/211751.html'>阅读全文</a><img src ="http://www.blogjava.net/eli/aggbug/211751.html" width = "1" height = "1" /><br><br><div align=right><a style="text-decoration:none;" href="http://www.blogjava.net/eli/" target="_blank">屹砾</a> 2008-06-30 21:19 <a href="http://www.blogjava.net/eli/archive/2008/06/30/211751.html#Feedback" target="_blank" style="text-decoration:none;">发表评论</a></div>]]></description></item><item><title>[转载]中国CRM最佳实务连载：第六章 CRM系统与演示</title><link>http://www.blogjava.net/eli/archive/2008/06/30/211750.html</link><dc:creator>屹砾</dc:creator><author>屹砾</author><pubDate>Mon, 30 Jun 2008 13:18:00 GMT</pubDate><guid>http://www.blogjava.net/eli/archive/2008/06/30/211750.html</guid><wfw:comment>http://www.blogjava.net/eli/comments/211750.html</wfw:comment><comments>http://www.blogjava.net/eli/archive/2008/06/30/211750.html#Feedback</comments><slash:comments>0</slash:comments><wfw:commentRss>http://www.blogjava.net/eli/comments/commentRss/211750.html</wfw:commentRss><trackback:ping>http://www.blogjava.net/eli/services/trackbacks/211750.html</trackback:ping><description><![CDATA[&nbsp;&nbsp;&nbsp;&nbsp; 摘要: "千呼万呼始出来，犹抱琵琶半遮面。"这句诗词写的是伊人遮遮掩掩的女儿羞态，然而在很多CRM选型和售前的过程中，企业最想看到的CRM系统的真面目却也总是遮遮掩掩的，如同这句诗词的意境。&nbsp;&nbsp;<a href='http://www.blogjava.net/eli/archive/2008/06/30/211750.html'>阅读全文</a><img src ="http://www.blogjava.net/eli/aggbug/211750.html" width = "1" height = "1" /><br><br><div align=right><a style="text-decoration:none;" href="http://www.blogjava.net/eli/" target="_blank">屹砾</a> 2008-06-30 21:18 <a href="http://www.blogjava.net/eli/archive/2008/06/30/211750.html#Feedback" target="_blank" style="text-decoration:none;">发表评论</a></div>]]></description></item><item><title>[转载]中国CRM最佳实务连载：第五章 CRM构建与购买</title><link>http://www.blogjava.net/eli/archive/2008/06/30/211749.html</link><dc:creator>屹砾</dc:creator><author>屹砾</author><pubDate>Mon, 30 Jun 2008 13:16:00 GMT</pubDate><guid>http://www.blogjava.net/eli/archive/2008/06/30/211749.html</guid><wfw:comment>http://www.blogjava.net/eli/comments/211749.html</wfw:comment><comments>http://www.blogjava.net/eli/archive/2008/06/30/211749.html#Feedback</comments><slash:comments>0</slash:comments><wfw:commentRss>http://www.blogjava.net/eli/comments/commentRss/211749.html</wfw:commentRss><trackback:ping>http://www.blogjava.net/eli/services/trackbacks/211749.html</trackback:ping><description><![CDATA[&nbsp;&nbsp;&nbsp;&nbsp; 摘要: 企业要进行CRM应用，可以采取的模式是三种：购买、构建和外包。这三种方式是各有利弊、各有所取，不同企业所适应的方式也是不同的，每个企业在不同发展阶段也可能有不同的方式，所以并不存在一个完美方式。<br>&nbsp;&nbsp;<a href='http://www.blogjava.net/eli/archive/2008/06/30/211749.html'>阅读全文</a><img src ="http://www.blogjava.net/eli/aggbug/211749.html" width = "1" height = "1" /><br><br><div align=right><a style="text-decoration:none;" href="http://www.blogjava.net/eli/" target="_blank">屹砾</a> 2008-06-30 21:16 <a href="http://www.blogjava.net/eli/archive/2008/06/30/211749.html#Feedback" target="_blank" style="text-decoration:none;">发表评论</a></div>]]></description></item><item><title>[转载]中国CRM最佳实务连载：第四章 CRM战略规划</title><link>http://www.blogjava.net/eli/archive/2008/06/30/211748.html</link><dc:creator>屹砾</dc:creator><author>屹砾</author><pubDate>Mon, 30 Jun 2008 13:15:00 GMT</pubDate><guid>http://www.blogjava.net/eli/archive/2008/06/30/211748.html</guid><wfw:comment>http://www.blogjava.net/eli/comments/211748.html</wfw:comment><comments>http://www.blogjava.net/eli/archive/2008/06/30/211748.html#Feedback</comments><slash:comments>0</slash:comments><wfw:commentRss>http://www.blogjava.net/eli/comments/commentRss/211748.html</wfw:commentRss><trackback:ping>http://www.blogjava.net/eli/services/trackbacks/211748.html</trackback:ping><description><![CDATA[&nbsp;&nbsp;&nbsp;&nbsp; 摘要: David Lee最近很头痛的是：企业准备上CRM，可是不知道从何处下手？作为Box管材公司的信息中心主任，他需要在企业信息化建设中承担组织和监理的职责。<br>&nbsp;&nbsp;<a href='http://www.blogjava.net/eli/archive/2008/06/30/211748.html'>阅读全文</a><img src ="http://www.blogjava.net/eli/aggbug/211748.html" width = "1" height = "1" /><br><br><div align=right><a style="text-decoration:none;" href="http://www.blogjava.net/eli/" target="_blank">屹砾</a> 2008-06-30 21:15 <a href="http://www.blogjava.net/eli/archive/2008/06/30/211748.html#Feedback" target="_blank" style="text-decoration:none;">发表评论</a></div>]]></description></item><item><title>[转载]中国CRM最佳实务连载：第三章 CRM管理实践</title><link>http://www.blogjava.net/eli/archive/2008/06/30/211747.html</link><dc:creator>屹砾</dc:creator><author>屹砾</author><pubDate>Mon, 30 Jun 2008 13:14:00 GMT</pubDate><guid>http://www.blogjava.net/eli/archive/2008/06/30/211747.html</guid><wfw:comment>http://www.blogjava.net/eli/comments/211747.html</wfw:comment><comments>http://www.blogjava.net/eli/archive/2008/06/30/211747.html#Feedback</comments><slash:comments>0</slash:comments><wfw:commentRss>http://www.blogjava.net/eli/comments/commentRss/211747.html</wfw:commentRss><trackback:ping>http://www.blogjava.net/eli/services/trackbacks/211747.html</trackback:ping><description><![CDATA[&nbsp;&nbsp;&nbsp;&nbsp; 摘要: CRM是好东西，每一个研究、实践它的人都知道。但是，好东西并不是适合每一个人每一个企业。企业在部署CRM 之前要认真了解CRM能够给自己带来什么？是变化？是价值？是成本？还是其它？变革是企业一件很关键的工程，它带来的将不完全是理想状态，有可能将企业引入到一个误区或者僵境。基于风险控制，企业一开始就要做好准备。&nbsp;&nbsp;<a href='http://www.blogjava.net/eli/archive/2008/06/30/211747.html'>阅读全文</a><img src ="http://www.blogjava.net/eli/aggbug/211747.html" width = "1" height = "1" /><br><br><div align=right><a style="text-decoration:none;" href="http://www.blogjava.net/eli/" target="_blank">屹砾</a> 2008-06-30 21:14 <a href="http://www.blogjava.net/eli/archive/2008/06/30/211747.html#Feedback" target="_blank" style="text-decoration:none;">发表评论</a></div>]]></description></item><item><title>[转载]中国CRM最佳实务连载：第二章 CRM战略与理念</title><link>http://www.blogjava.net/eli/archive/2008/06/30/211735.html</link><dc:creator>屹砾</dc:creator><author>屹砾</author><pubDate>Mon, 30 Jun 2008 12:37:00 GMT</pubDate><guid>http://www.blogjava.net/eli/archive/2008/06/30/211735.html</guid><wfw:comment>http://www.blogjava.net/eli/comments/211735.html</wfw:comment><comments>http://www.blogjava.net/eli/archive/2008/06/30/211735.html#Feedback</comments><slash:comments>0</slash:comments><wfw:commentRss>http://www.blogjava.net/eli/comments/commentRss/211735.html</wfw:commentRss><trackback:ping>http://www.blogjava.net/eli/services/trackbacks/211735.html</trackback:ping><description><![CDATA[&nbsp;&nbsp;&nbsp;&nbsp; 摘要: 当我们把CRM作为一副更加清晰认识客户的眼镜时，它所表现出来的价值在于是一个客户角度的方法论、思想、策略以及相关的流程、组织和绩效考核等，当这一切都能够渗透入企业的时候，CRM系统只不过是一个实现的手段和提高效率的工具而已。&nbsp;&nbsp;<a href='http://www.blogjava.net/eli/archive/2008/06/30/211735.html'>阅读全文</a><img src ="http://www.blogjava.net/eli/aggbug/211735.html" width = "1" height = "1" /><br><br><div align=right><a style="text-decoration:none;" href="http://www.blogjava.net/eli/" target="_blank">屹砾</a> 2008-06-30 20:37 <a href="http://www.blogjava.net/eli/archive/2008/06/30/211735.html#Feedback" target="_blank" style="text-decoration:none;">发表评论</a></div>]]></description></item><item><title>[转载]中国CRM最佳实务连载：第一章 CRM是什么</title><link>http://www.blogjava.net/eli/archive/2008/06/30/211734.html</link><dc:creator>屹砾</dc:creator><author>屹砾</author><pubDate>Mon, 30 Jun 2008 12:34:00 GMT</pubDate><guid>http://www.blogjava.net/eli/archive/2008/06/30/211734.html</guid><wfw:comment>http://www.blogjava.net/eli/comments/211734.html</wfw:comment><comments>http://www.blogjava.net/eli/archive/2008/06/30/211734.html#Feedback</comments><slash:comments>0</slash:comments><wfw:commentRss>http://www.blogjava.net/eli/comments/commentRss/211734.html</wfw:commentRss><trackback:ping>http://www.blogjava.net/eli/services/trackbacks/211734.html</trackback:ping><description><![CDATA[&nbsp;&nbsp;&nbsp;&nbsp; 摘要: CRM是什么？&nbsp;&nbsp;<a href='http://www.blogjava.net/eli/archive/2008/06/30/211734.html'>阅读全文</a><img src ="http://www.blogjava.net/eli/aggbug/211734.html" width = "1" height = "1" /><br><br><div align=right><a style="text-decoration:none;" href="http://www.blogjava.net/eli/" target="_blank">屹砾</a> 2008-06-30 20:34 <a href="http://www.blogjava.net/eli/archive/2008/06/30/211734.html#Feedback" target="_blank" style="text-decoration:none;">发表评论</a></div>]]></description></item></channel></rss>